LottieFiles Web & Marketing
Reshaped LottieFiles’ web presence into a clearer, more cohesive expression of the brand and its motion ecosystem.
Led the design and visual direction of LottieFiles’ web presence while contributing to the broader evolution of the brand. The work began with the homepage and animation pages, where I established a more modern and mature visual direction while improving both UX and UI across discovery and animation details. The Lottie Creator landing page followed later. Across these experiences, the work covered information architecture, user experience, visual design, interaction, motion, and design systems. Together, they established the visual and interaction standard for the marketing pages that followed. I carried that direction forward by leading design reviews, guiding visual decisions, and collaborating closely with brand, product, marketing, and engineering to create a more cohesive experience for designers, developers, and teams.
Problem
LottieFiles had grown into a broad ecosystem of tools, products, and use cases, making it increasingly difficult to communicate a clear and consistent story across the public web experience.
Solution
I established a cohesive visual and interaction direction across the homepage, animation pages, and Lottie Creator, creating shared patterns that set the standard for the marketing pages that followed.
Reworked the LottieFiles web experience into a clearer, more cohesive brand expression.
Connected discovery, creation, and team workflows in one narrative.
Brought integrations, AI, performance, and customer proof into the product story.
Gave the Animations page a more modern, mature visual direction while making discovery clearer and easier to navigate.
Reduced distraction on the Animation Detail page by focusing the experience on the animation and the actions users needed most.