Musho web
Gave an AI design tool a playful, unmistakable identity.
Led the design of the Musho website, translating the product’s playful AI identity into a cohesive digital experience. The work covered visual direction, color, typography, interaction, and animation, creating a recognizable system that supported the product story across the site.
Problem
Musho needed to explain an unfamiliar AI-powered design workflow while standing apart in a fast-growing category. The website had to communicate the product’s speed and creativity without losing its playful character.
Solution
I created an expressive visual system around bold color, typography, interaction, and motion. Product-led storytelling made the experience easier to understand while giving Musho a distinct and memorable presence.
Used motion and interaction to make the product feel immediate and playful.
Built a visual system that carried across the product story.
Extended the same rhythm and personality throughout the experience.
“Niklas stands out as a highly skilled designer and a driven professional, always bringing valuable insights and expertise that help push projects forward. His technical knowledge is outstanding; he has a remarkable ability to build complex design systems and prototypes using cutting-edge techniques.
Niklas is someone you can always rely on to elevate the work.”